the pour report: october 2025

YaVe’s momentum is heating up coast to coast. From record-breaking placements in Texas to major new accounts in New York, we’re seeing big wins across sales, marketing, and distribution. Here’s a look at what’s driving our growth this season—and where we’re pouring next.

Marketing Updates

From billboards lighting up Texas highways to Cowboys tailgate activations and wellness events that mix fitness with flavor, YaVe is everywhere this fall. Our campaigns are designed to keep the energy high and the tequila flowing.

Don’t miss our featured fall cocktails—crafted with YaVe’s signature Jalapeño, Mango, and Coconut flavors. Check it out here.

On premise activations

Fall is shaping up to be our strongest season yet for on-premise growth. Los Cucos—the first regional on-premise chain to launch YaVe in Texas—is seeing huge results with our featured cocktails. Expect more seasonal placements, fresh menus, and strategic partnerships rolling out through the holidays.

spec’s

Fresh off being named Retailer of the Year, Spec’s is doubling down on YaVe. Their on-premise team made YaVe a top priority for Q3–Q4, landing 80+ new bar and restaurant accounts since August. Check out highlights from the HDC Showcase and read how Spec’s is helping fuel our biggest on-prem push to date.

Industry Updates

Tequila continues to dominate as one of the fastest-growing spirits in the U.S.—and flavored tequilas like YaVe are leading that charge. Explore how innovation, authenticity, and cultural storytelling are shaping the next wave of tequila consumers. [Link to industry article]

Management Report

2025 has been a breakthrough year for YaVe. From national on-premise growth and new distributor partnerships to 1.5M+ marketing impressions and record placements in Texas and New York, we’re seeing the results of a brand built on flavor, focus, and momentum.