WHEN YOU RAISE A GLASS OF YAVE TEQUILA, YOU RAISE A SPIRIT. A SPIRIT BORN FROM THE HIGHLANDS AND LOWLANDS OF TEQUILA MEXICO AND FROM ITS SMOOTH AND FRESH VOLCANIC WATERS.
BUT ALSO A SPIRIT BORN FROM THE DREAM AND DRIVE OF NEW YORK – A VISION TO LEAVE A LASTING LEGACY AND THE HUSTLE TO MAKE IT REAL.
THIS IS A SPIRIT RESPECTED BY ALL...BUT ONLY TRULY SHARED BY FEW. THOSE WHO WOULD RATHER MAKE THEIR OWN WAY – THAN FOLLOW THE HERD.
THOSE WHO KNOW IT’S EITHER GO ALL IN – OR STAY THE HELL OUT. THOSE WHO DON’T NEED TO ASK FOR ACCESS – BECAUSE THEY KNOW THAT, IN THEIR OWN HANDS, THE KEY TO ALL THAT THEY WORK TOWARDS IS ALREADY THEIRS...
Joe Cruz Jr. was born and raised in Harlem, New York. He made a career out of building spirits brands for others. Until, he took a leap of faith to create something of his own – something new, lasting and inspiring to others.
So he set his sights on bringing a new vision to his favorite spirit - tequila. Working with the most awarded distillery in Mexico, Joe and his team combined traditional methods with new ideas and inspirations. The result is a spirit that challenges tradition, yet respects the craft, and ultimately a legacy that is inspired by his family, yet one meant to be shared and raised with everyone around the world.
In addition to his passion for his family and YaVe, Joe is strong proponent for his community and helping young entrepreneurs and social entrepreneurs get started on their climbs to the top.