What does YaVe mean?
YaVe, spelled "Llave" in Spanish means "Key". We spell it phonetically so everyone can pronounce and remember the name.
Keys represent access and can unlock new potential. They are something you touch every day and our Founder set out on a mission to create a Tequila that offers a unique variety of flavors that unlock possibilities to create drinks and special experiences amongst friends.
About our Founder
Joe Cruz Jr. was born and raised in Harlem, New York. He made a career out of building brands in the Liquor Industry and took the leap of faith to create his own Spirits brand. His drive is to create a Tequila that is so smooth that everyone of age can enjoy it. He is on a mission to set an example for aspiring entrepreneurs to prove that you don't have to come from great privilege to create a meaningful and successful brand.
Joe has a teenage son that is his world and he wants YaVe to become a legacy to pass on to his family and support local communities.